Redemption. An absolute total global redemption song, as it were, for Starbucks. Simply brilliant.
In one fell swoop, we all feel a bit better about the countless $4 coffees purchased from Starbucks. The company created their Love Project when on December 7, 2009, citizens of 156 countries united and sang “All You Need is Love” by the Beatles to spread AIDS awareness.
On December 3, 2009, Starbucks posted this notice on their YouTube channel:
In one amazing moment, the world will come together to sing about the one thing we all have in common love. People from around the world will sing the legendary hit “All You Need is Love” in a single voice on December 7, 2009 at 8:30 am EST. The global sing-along is part of our continuing efforts to help fight AIDS in Africa. In just one year in partnership with (RED)™, Starbucks has generated money equivalent to more than 7 million days of medicine to help those living with HIV in Africa.
You can watch the event, and lend your own voice, when you visit [StarbucksLoveProject.com]. Watch streaming video from countries around the world and then join in by singing “All You Need is Love” yourself. For each video submitted, Starbucks will make a contribution to the Global Fund to help fight against AIDS in Africa. You can also help increase the Starbucks contribution to the Global Fund by submitting a drawing to the Love Gallery.
His Holiness the Dalai Lama once said: “Among the many forms in which the human spirit has tried to express its innermost yearnings and perceptions, music is perhaps the most universal. It symbolizes the yearnings for harmony, with oneself and with others, with nature and with the spiritual and sacred within us and around us. There is something in music that transcends and unites. This is evident in the sacred music of every community - music that expresses the universal yearning that is shared by people all over the globe.”
Love is truly all there is…
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