Domestic Violence is Real

This is an amazing and innovative domestic violence ad from Amnesty International that reacts and changes itself when you look at it. When you aren’t looking at the poster it shows an act of domestic violence between a couple. When you do look at the poster, a camera sensor activates and shows a couple pretending to be happy. The billboard works by scanning its proximity with an eye-tracking camera, which triggers an image switch on the display panel when it senses someone looking at it. The change only occurs after a brief delay, so that observers understand what’s going on, and presumably get the message.

Make no mistake - domestic violence is real. If you see or hear it - report it.

Related posts:

1. Domestic Violence Billboards: Idea! - Maryland Insurance Companies Should Sponsor
2. New Maryland Domestic Violence Laws Signed Today by Governor
3. Domestic Violence: Excellent Seven Part Series in Frederick Post
4. New Domestic Violence Assessment Tool
5. Don’t Get Help, Domestic Violence is Not in the Budget